5 Key Traits of a Great Sales Coach

Image By Jay Ludgrove Sales, Business Comments Off on 5 Key Traits of a Great Sales Coach

Team meeting

A great sales coach is looking to help you be the very best you can be, here’s how to spot one.

External focus

While a good sales coach has a strong internal drive to succeed, a great sales coach recognises that it’s all about helping each salesperson become the best version of themselves that they can be.

While reaching team quota is a notable accomplishment for a good coach, a great one cultivates their team’s passion, improvement, and culture of success.


A great sales coach is one who works to understand their individual team members because they know the team is only as strong as its weakest member. This includes sensing team member’s needs, giving every individual the coaching and opportunity needed to succeed, and listening to what team members have to say.

By showing their team this level of consideration and respect, the great sales coach knows that this behavior will be reciprocated.


A good sales coach will know their field well, possessing a keen understanding of sales and new account development, however, a great sales coach also can convey this information effectively to their team.

Knowing your team members means knowing their strengths, weaknesses, and how they learn while having that connection means being able to present your knowledge in a way that each individual team member will understand and desire to apply.


A good sales coach likes their job while a great sales coach loves it. Nothing can replace the positive energy and influence that comes from being truly enthusiastic about what you do. Not only that, but it’s an almost contagious phenomenon.

Such a positive attitude serves to help make the job positive for the entire sales team.


A great sales coach has a strong ability to know what is needed from them. These are the leaders that will have the right guidance to aid team members in reaching individual sales and performance goals, will know when their assistance is needed and will have the ability to lead a group of individual contributors that functions as a team.

From setting a positive example for those around them to follow, through to having a consistent understanding of where each team member stands in meeting the Company’s expectations, a great sales coach is, above all, the personification of a true leader.

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