This is more of a question than a blog, or just me thinking out loud (well, written quietly), recently I was talking with a tutor of a Digital Marketing course and he said he usually asks his class the question of “what businesses don’t really need a website?”. I stopped unable to think of one at that moment, I usually work with the simple idea that, if the platform is there, relevant to your brand and audience then use it and keep it going, so why wouldn’t you have a website? Anyway, as the conversation continued he suggested that window cleaners don’t really need a website. Local work, word of mouth, recommendations, leaflets, and cards being passed through neighbor’s letterboxes. There are many ways for window cleaners to get business. Then a window cleaner in our proximity heard us and spoke up saying they have a website, a simple landing page with contact details, pretty much a digital version of their leaflet but a website none the less. Although they rarely look at it themselves or update it. It was something that was simply on their ‘to-do list’ when starting the business.
Is building a website just a box to tick for the business? Is it a must-have or can you survive without it? The answer is of course, yes, you should have a website, do you need one? It all depends on your business. Think of all the business people generate from e-bay, Esty or any of the other online shop sites. But in the end, if you want to be more searchable it’s beneficial to have a website and if you are going to do it, you should do it right. I don’t mean folk out thousands of pounds for all the bells and whistles. You can build a great website and have it hosted on any number of website design sites for a manageable amount and you’ll be amazed at how much you can actually do yourself. The main reason I would say you need a website is it gives visitors a positive perception of your brand and impacts how your site will rank in terms of SEO (search engine optimization), which is very important in being found online.
Have you had success without a website? Or you have a website and hate it but your customers like it and it does the job? I would love to know and it’s a topic we revisited and discuss on the GLProUK podcast, GLCast.
Head of Digital Marketing