The audio version of this blog is available here.
With the ever-continuing growth of podcasting, more and more hosts are using business plans and strategies in preparation for their launch in order to reach the charts straight away, leaving long-time existing podcasts in the dirt. This makes for the promotion of an independent podcast with no budget fairly daunting. So, we have put together a list of tried and tested ways to make yourself heard. While it may not happen overnight, by perseverance and patience, you will see those numbers go up!
Most online guides usually recommend interviewing celebrities, getting an author on to talk about their new book or posting show notes on Pinterest. Ask yourself whether this builds the content you desire? Does this fit within the vein of your show? It could be better to make a great recording on what really interests you. Typically, you want to build toward getting a paid advertising feature on your show via thousands of downloads. But how do you even begin to start that journey? Here are 5 simple ways to do so!
As the rate of podcast listeners in the UK is steadily growing, it is important to be sure to post your podcast where the most subscribers are. Love it or hate it, at the moment Apple’s iTunes (Apple Podcasts) ticks the boxes. With over 1 billion podcast subscriptions, it is without doubt, the best place to be. On that note, it doesn’t hurt to be seen on iTunes ‘New & Noteworthy’ list. This list is compiled of any new podcasts that have stimulated some hype around their launch. It also helps to have a simple and eye-catching cover design to help get it noticed.
Apple are making changes to their podcast side of the business. For example, they are now offering analytics. Apple know how popular and important podcasts are becoming, so it makes perfect sense to be part of the community.
On a side note. As podcasts continue to grow, Spotify have thrown their hat in the ring and have started taking on podcasts. Although it might not be the first destination you would think of when looking for podcast, in time I think their place as a podcast outlet could really grow, and it would be worth uploading your podcast there as well.
2. Double Up
Before doing anything, a lot of hosts like to release an episode zero. This is a short mini episode, usually around 2-5 mins long, which lets people know what your show is about. Additionally, it allows you to check that all your feeds work and gives you an idea of engagement, who’s already keen to listen?
When your first episodes are ready, a fantastic way to really draw people in is to drop two episodes together. These days, we are all used to bingeing on entertainment. By releasing two episodes at once, you give yourself a chance to retain attention for longer, and give your audience a desire for more.
3. Get Social
Before launching your podcast, get ahead of the curve by building a presence on social media platforms such as Twitter, Facebook, Instagram and YouTube. This will get listeners buzzing about the launch of the podcast, meaning you can hit the ground running. It is also best to set yourself up on podcast sites such as Acast and Stitcher as well as iTunes, to broaden your discoverability.
4. Make Friends with The Podcast Community
Get involved in the podcast community by following, retweeting and tagging other shows. Invite their hosts onto your show to build relationships and you will find they promote you in turn.
Hashtags like #PodernFamily, which has been listed in the top 7 podcast communities by Forbes in 2017, or #Podgenie can plug you into a vast resource of help and inspiration. Be sure to research your hashtags, they can help you reach a greater audience on Instagram and Twitter. At the same time, join Podcast groups on Facebook – Helen Zaltzman runs ‘Podcasters Support Group’ which is great for exchanging tips, ideas and episodes.
5. Promo Hacks
Go the extra mile. Post short videos from the show, share the journey of your podcast in pictures or record a 30 second advert of your podcast and see if other podcasts will play it.
Tag prolifically! Ensure you have set hashtags: for your show, name, hosts, places. Update with each episode to the relevant content. It can also be helpful to get a Google account and share episodes this way.
By working hard and smart on social media you can save money, build relationships in the scene, engage with and grow your audience
Two rules: Be seen, and be everywhere!
I look forward to being your latest fan.
Head of Digital Marketing at GLProUK
For help with your content creation and digital marking needs get in touch with us to see how we can help you.