As someone who releases some several videos a week, you won’t be surprised to know that I think it’s a great way to push your content.
And it’s not just my on-screen ego talking! The research shows you why it’s a good idea to be putting out videos across all your platforms.
Here’s a few on user engagement to start us off:
• LinkedIn users are 20x more likely to share a video on the platform than any other type of post
• Video generates more engagement than any other content type on Instagram
• Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
Put simply it’s the easiest and most effective way to reach people. Mainly because people want to be reached in this way: 72% of people surveyed said they preferred to learn about products or services through video. It’s estimated that viewers will retain 95% of the information they watch through a video.
This data was brought together by explainer video production company breadnbeyond. They also estimate that video consumption through mobile devices is rising by 100% each year.
But it’s not just studies at the consumer end that hit home the importance of video in 2021.
The results of a survey of 694 marketers by Biteable highlights how businesses are placing increased emphasis on video.
61% of marketers surveyed saw video as a “very important or extremely important” part of their marketing strategy – 30% saw it as more important than their website. Three quarters said video had a better return on investment than static imagery.
But even as someone whose job it is to make video, I can sympathise with all of the potential reasons why a small enterprise might struggle to deliver on a video strategy. The same survey from Biteable showed that large numbers were put off making videos because they thought it was too time-consuming (66%), complicated (41%) or expensive (37%).
It’s true that just about anyone can get to grips with pointing their phone at things and pressing record, but many businesses want to set higher standards. For them setting up a shoot can seem a lot more trouble than it’s worth.
Others aren’t always the most natural on camera, so might question how they can deliver their message. Others might simply work in a noisy or crowded environment that doesn’t lend itself to pieces to camera!
These are the sorts of challenges that we at GLProUK have spent years getting to grips with. I wouldn’t pretend it’s always easy. But the stats clearly show that video is increasingly a medium that companies can’t ignore. If you’re worried about being left behind but feel you lack the technical knowhow to deliver great video, give us a call today.
GLProUK is a digital marketing agency based in London and Surrey fulfilling the digital content requirements of market-leading brands throughout the southeast of the UK, the US and beyond. Whether your vision consist of podcasts, graphic design or professional video and photography, GLProUK have the expertise and enthusiasm to help get your message out there.