You should be using embedded banner ads to showcase your product or brand in way that drives traffic to your website. They’re an affordable, measurable and effective medium to increase brand awareness.
But there are a few pitfalls you’ll want to avoid when designing your banners. Here’s a few small steps you can take to ensure they’re at their most effective.
Pick the right size
According to Google Adsense, the most successful standard banner sizes are:
- 728×90px — Leaderboard
- 300×600px — Half Page
- 300×250px — Medium Rectangle
- 336×280px — Large Rectangle
Stick to these dimensions to ensure a suitable appearance across everyone’s various devices.
Place it correctly
The ideal space on a website to purchase is above the fold and close to the main content of a page. Before committing to a banner ad, be sure you know it’s going somewhere where it will be seen and won’t be hidden away out of view.
Consider your surroundings
Once you know just where your ad will feature, it can be valuable to tailor your banner’s appearance appropriately. Thinking about the aesthetics of your host website, question what you can do to ensure your banner sits comfortably within it – but doesn’t blend in so much it goes unnoticed.
Make it readable!
Well, it sounds obvious, but you’d be amazed at how many companies pick an inappropriate font or point size. Avoid cursive and script fonts, and don’t go near sizes below 10pt – remember your image is likely to be shrunk on mobile devices so tiny lettering is useless. We’ll allow an exception for disclaimers or copyright notices.
Give thought to your images
Your image rather than your wording is typically the thing that is going to initially attract your readers’ attention. But don’t think that means you should just slap any old attention-grabbing image onto your banner. You won’t gain any interest through pairing your text with irrelevant pictures or obscure concepts.
Include your logo
Your logo exists in order to generate brand awareness. There’s not much use in having one if it isn’t included in your marketing. Make sure it’s on your banner in a clearly visible location – but not one that distracts from the call to action.
It’s simple really and when you put it in simple terms, these are easy standards to meet but I’m often surprised how many people I meet who are using banner ads, yet are unaware of how best to deploy them.
Until next time, stay safe people.
GLProUK is a digital marketing agency based in London and Surrey fulfilling the digital content requirements of market-leading brands throughout the southeast of the UK, the US and beyond. Whether your vision consist of podcasts, graphic design or professional video and photography, GLProUK have the expertise and enthusiasm to help get your message out there.