54% of consumers say that they prefer to see video content from a brand or business than any other type of content. For small businesses, it can set you apart from your competitors, even larger brands. In fact, being a smaller enterprise could give you an edge, as larger companies often suffer from a slow-moving sign off process. Meanwhile you can be there to capitalise on a new shift in the market, working quickly to push your message through an engaging medium.
But perhaps the size of your operation also restricts your ability to deliver high quality video. It can be a tricky process, and not everyone has the time, patience or manpower needed to master a production from conception to delivery.
But when should a small business decide to seek outside help for video production services? It’s really about questioning the return on the investment required in doing it yourself. How does the input compare to the output?
‘Investment’ means a lot more than just money (although you will need some of that if you’re starting from scratch). It also means your time and your wellbeing. You might find video is placing too much time pressure on you or a colleague, and this is having a knock-on effect on other work. Perhaps you are suffering the effects of exhaustion, or just plain don’t enjoy it. This is understandable – we can’t all be a natural at everything.
Meanwhile, you also need to be assessing the end product and its impact. For certain businesses a ‘DIY’ feel is perfectly appropriate, but for others it may give an unwanted ‘small fry’ impression. Or you might be missing a trick here or there to keep your videos punchy and accessible. Or maybe you’re just not able to deliver your videos as regularly as you want to because you can’t find the time.
For a lot of people reading this, the above won’t apply – in which case go forth and create content! For others who recognise some of the issues outlined, we’d be delighted to speak to you at GLProUK about how we can help deliver video production services that help your brand stand out from the crowd.
GLProUK is a digital marketing agency based in London and Surrey, helping market-leading brands fulfil their content requirements. We bring a passion for innovation to our podcasts, graphic design, professional video and photography, tailoring our expertise and enthusiasm to the unique aspects of your project.
We believe in making the client experience as easy as possible, whether we’re developing a full marketing strategy, fulfilling your production brief, supplying a production crew or offering post-production services.